Jill Whalen

What it Means To Be a Search Engine Marketing Prof

What it Means To Be a Search Engine Marketing Professional By Jill Whalen of HighRankings There's a lot of stuff posted on search engine forums and newsletters around the world about how companies who spam the search engines are unethical, and... Read >

Plant Your Site at the Top of Mt. Search Engine

Plant Your Site at the Top of Mt. Search Engine by Jill Whalen (The Web Whiz) Written January 2000 - Updated October 2001 You can get the page one search engine results you want if you follow a few basic fundamental search engine optimization rules.<... Read >

Using Zeal to Get into LookSmart and the MSN Direc

Using Zeal to Get into LookSmart and the MSN Directory for Free by Jill Whalen (The Web Whiz) Written September 2001 With LookSmart and Yahoo! now charging $299 (U.S.) apiece to review your Web site for inclusion in their respective directories, it's... Read >

Making Keyphrases Work for Your Site and the Searc

Making Keyphrases Work for Your Site and the Search Engines by Jill Whalen (The Web Whiz) Written May 2001 Does your site rank highly for keyphrases that no one searches on? If no one is searching on your keyphrases, it won't matter how highly your s... Read >

Paying for Inclusion in Directories and Search Eng

Paying for Inclusion in Directories and Search Engines by Jill Whalen (The Web Whiz) Re-written May 1, 2002 It seems that everywhere we turn these days, we are constantly hearing the phrases pay-per-inclusion (PPI) and pay-per-click (PPC). There are ... Read >

Search Engine Optimization and the Bottom-Line

Search Engine Optimization and the Bottom-Line by Jill Whalen (The Web Whiz) A question on many Webmaster's minds these days is whether or not they should bother with optimizing their site to rank high in the search engines. We've discussed this in pr... Read >

Link Popularity

Link Popularity by Jill Whalen (The Web Whiz) Written January 2001 These days, "link popularity" is the talk of the town in the search engine optimization community. However, the definition of link popularity, and how much effect it actually has on s... Read >

Common Sense Search Engine Optimization

Common Sense Search Engine Optimization by Jill Whalen (The Web Whiz) Written August 2000 When you think of search engine optimization, in all likelihood, gateway pages, doorway pages or informational pages probably come to mind. For years, these hav... Read >

Letting Your Search Engine Optimization Expert Do

Letting Your Search Engine Optimization Expert Do Their Job by Jill Whalen (The Web Whiz) Written August 2000 - Updated May 2002 I just don't get it. Why do some companies pay lots of money to have an expert do a job for them and then not let them do... Read >

No Quick Fixes Where Search Engine Optimization is

No Quick Fixes Where Search Engine Optimization is Concerned by Jill Whalen (The Web Whiz) Written July 2000 - Updated March 2002 Wouldn't it be great if we could simply edit meta tags and get high rankings? For the past few weeks, I've been readi... Read >

Thinking of Creating Gateway or Doorway Pages?

Thinking of Creating Gateway or Doorway Pages? by Jill Whalen (The Web Whiz) Written May 2000 How many of you think the best and/or only way to get top placements on the search engines is to create gateway pages (aka doorway pages or bridge pages)? ... Read >

How to Submit Your Site to Directories such as Yah

How to Submit Your Site to Directories such as Yahoo!, DMOZ and Zeal By Jill Whalen (The Web Whiz) Written September 2000 - Updated May 2002 This article describes the basics of submitting to the human-edited Internet directories such as Yahoo!, dmoz... Read >

Can Meta tags such as the keyword tag bring high r

Can Meta tags such as the keyword tag bring high rankings to my site? by Jill Whalen (The Web Whiz)Written April 2000 - Updated November 2001 If you had to give up one meta tag, the meta keyword tag would be the one to give up. Now that we've covered t... Read >

All About Title Tags

What Is a Title Tag? The title tag is one of the most important factors in achieving high search engine rankings. A title tag is essentially an HTML code snippet that creates the words that appear in the top bar of your Web browser. The HTML code ... Read >

Submitting to the Spidering Search Engines

Submitting to the Spidering Search Engines by Jill Whalen (The Web Whiz) Written April 2001 - Updated March 2002 I'm often asked how often one should submit or resubmit their site to the spidering search engines. Many people believe they should submi... Read >